Creative Content

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The term creative content is used a lot but what does it really mean for us and hence for you? We are convinced that communicating creatively and in link with your audience’s expectations is key.

But what do they really appreciate?

Only strong insights can provide you with an answer.

Dynamic Creative Optimization

Dynamic creative optimization (DCO) is the ad technology allowing to generate automatically personalized ads based on consumers data.

There are many ways to use this technology which goes beyond simple retargeting.

DCO is the perfect technology for prospecting campaigns.

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Search Audit

Search engines make changes to their core ranking algorithms several times a week. By not staying up to date in regards to these evolutions, your search ranking can be impacted in the wrong way.

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Discover our work

ipg media brands - Belgium