Dynamic Creative Optimization

It's all about relevancy.

Leads hunter

We use all the existing creative elements that
composes the creatives and optimize on the KPI while pushing it in order to achieve best possible results.

The elements we work with to create dynamic creatives are: visuals, messages, call to action, background, format, languages, target audiences, interest targeting, weather targeting, etc.

Two types:
1. We manage all visual elements delivered by the creative agency such as background, images, framing, message etc.
2. We create and manage all the different banner components & combo’s ourselves.

A super performant display campaign, based on your KPI’s. We therefore use all existing elements that compose the creatives and optimize on the KPI while pushing it in order to achieve best possible results.

The elements we work with to create dynamic creatives are : visuals, messages, call to action, background, format, languages, target audiences, interest targeting, weather targeting, etc.

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ipg media brands - Belgium