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by Noelle Stevens - Trade Marketing Director // 13 Jul 2018

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Le 19 juillet, l’ensemble des collaborateurs d’UM Worldwide se mobilisent pour des bonnes causes. Le temps d’une journée citoyenne, ils travailleront main dans la main avec diverses  associations humanitaires et ONG.

UM Belgique a choisi de collaborer avec la Croix-Rouge de Belgique, acteur de référence dans le domaine de l'action humanitaire.

Les 15 collaborateurs d’UM se rendront, avec leurs pinceaux, au centre d'accueil pour demandeurs d'asile de la Croix-Rouge d’Alsemberg, afin de repeindre l’intérieur du bâtiment. Ce centre est ouvert depuis 1998 et accueille plus d’une centaine de demandeurs d’asile.

Se rencontrer pour mieux se connaître !

« Ce projet a immédiatement créé l’enthousiasme parmi tous mes collaborateurs. Cette journée représente beaucoup pour moi. En effet, je suis convaincue qu’’une des meilleures façons d’aider la Croix-Rouge c’est de se rendre sur le terrain. », ajoute Nathalie L’Hoir, Managing Director UM Belgium.

Retrouvez-nous le 19 juillet prochain sur nos pages Facebook et Linkedin, pour suivre notre mobilisation.


How IPG’s acquisition of Acxiom Marketing Solutions will supercharge growth for our clients.

by Noelle Stevens - Trade Marketing Director // 12 Jul 2018

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Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company.

“AMS, for us, is a big bet on the future,” Arun Kumar said. “This changes the very character and nature of our holding company.”

AMS allows IPG to manage first-party data while protecting privacy, which is crucial in today’s regulatory environment, Kumar said.

“I don’t think you can be a holding company and not have the capability to work with data in an ethical fashion,” he said. “If we’re going to be held accountable for how data is being sourced and used, it makes sense to own that process rather than rely on third parties.”

AMS will also put IPG’s AMP platform, which already leverages Acxiom’s ID to build and target audiences for clients, “on steroids,” Kumar said.

AMS will operate as a standalone entity under IPG so it can continue working with current clients, many of which are IPG competitors. Owning AMS puts IPG in the data-selling business and changes its philosophy on renting versus owning data.

“We think we can still continue to be agnostic and have our own data assets,” Kumar said.

Discover the full interview

Source AdExchanger.

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Posters by McCann London render Tennis players in Edwardian dress

by Noelle Stevens - Trade Marketing Director // 11 Jul 2018

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Wimbledon is well under way in London, and it's being advertised by an outdoor campaign in the city that brings a vintage illustrative style to the tennis championships.

Themed around the notion that 'History is There to be Beaten', the ads, by McCann London, feature players from this year's tournament rendered in a variety of vintage styles. 

(Source AdAge)

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Interpublic Group Agrees to Acquire Acxiom Marketing Solutions

by Sylvie Irzi - COO // 04 Jul 2018

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Interpublic Group Agrees to Acquire Acxiom Marketing Solutions (“AMS”) to Lead Next Wave of Innovation in Data-Driven Marketing

Combination Brings Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging

Interpublic Group (NYSE: IPG) announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3 billion, or net $2.0 billion after consideration of an acquisition-related benefit

The deal combines IPG’s media, creative, marketing services and analytics capabilities, global scale and consumer insights, with AMS’s unrivalled expertise in data management. With the acquisition, the Acxiom brand name will become part of the IPG portfolio; the transaction does not include the LiveRamp business of Acxiom Corporation.

Opportunities and benefits for brands and CMOs:

  • Unmatched outcome-driven services delivering targeted brand experiences that integrate disparate channels, technologies, and data
  • Comprehensive suite of offerings include data strategy and management, audience creation, performance media, planning and buying, and analytics

Ethically sourced data, rooted in respect for the consumer:

  • Acxiom is a pioneer and thought leader in data stewardship
  • Coupled with IPG’s long-standing commitment to transparency in its media practices, AMS’s focus on data ethics will result in a differentiated offering
  • With AMS, IPG will deliver a foundational data asset to clients, based on a data set covering two-thirds of the global population

What’s in it for you and for us in Belgium?

  • Acxiom today offers a 95% match rate of the adult’s population of Belgium;
  • The available Belgian data for us use & enrich our audiences’ segments based strategies ranges from basic socio-demographic data to industry segments to home & property, net worth, household composition, income, car type, km driven, telco elements, investor profile, insurance, lifestyle, media consumption, employment, geo-localization, purchase behaviour, travel, …

A whole set of benefits that we will incorporate in an even more accelerated rhythm in the operations of our integrated & digital performance agency.

“In a world where everything is becoming data-driven, Acxiom Marketing Solutions offers the deepest set of capabilities for helping companies navigate the complexity of creating personalized brand experiences across every consumer touchpoint,” said Michael Roth, IPG’s Chairman and CEO. “Combining AMS with a range of IPG assets will help us shape the future of our industry. Acxiom’s leadership on data ethics is second to none, its business is solid and growing, and it has long played a foundational role in the marketing ecosystem. The company also boasts 2,100 associates with data and analytics skills that are at a premium in business today. Combined with IPG’s world-class client roster, as well as our talented 50,000-person global workforce across media, advertising and marketing services, and you have an unrivaled offering. Over the last year of working closely with AMS to power our AMP data platform, we’ve seen that our cultures are a great fit, and we’ve also seen that the combination creates value for our clients, as it will for our shareholders,” he continued.

“Everyone knows how valuable data is, but for most businesses it remains an under-leveraged asset. There also remains a great deal of uncertainty on how best to combine data with the creation and delivery of marketing messages. Our goal is to solve for those opportunities,” added Philippe Krakowsky, IPG’s Chief Strategy and Talent Officer and Chairman and CEO of IPG Mediabrands. “While marketing and information technology are increasingly converging within client organizations, service providers remain bifurcated. With the skills and capabilities that AMS brings to our portfolio of companies, we can offer clients end-to-end solutions that we believe will change the way in which we work for brands, and accelerate the onset of outcome-driven marketing.”

“This transaction is a great outcome for both Acxiom and our Acxiom Marketing Solutions business unit,” said Acxiom Corporation CEO, Scott Howe. “Acxiom Marketing Solutions is a strong business with deep expertise in data-driven marketing, talented associates and a client roster that includes many of the world’s leading companies. After careful consideration of a variety of options and potential partners, it became clear that a sale of AMS to IPG, with its scale and breadth of complementary services, represented the best possible path forward for our clients and associates.”

Dennis Self and Rick Erwin will continue to serve as co-presidents of AMS, which will remain a stand-alone division, aligned with IPG Mediabrands, reporting into Arun Kumar, Chief Data and Marketing Technology Officer, IPG.

Acxiom Marketing Solutions is the leading provider of data solutions for delivering real-time customer experiences, and includes all of Acxiom’s data and data services. The company has 2,100 employees including 1,600 data specialists, over 2,000 world-class clients, access to hundreds of marketing databases, recognizes 2.2 billion connected consumers and manages over 20 billion customer records. Its capabilities allow brands, media and technology partners to harness data to improve every customer interaction, including:

  • Data Management Services – taking multiple marketing data and related technologies, including databases, data lakes, ad platforms, and combining them into a simple unified data layer with a complete omnichannel view of customers.
  • Data Strategy Services – providing clients with a prioritized roadmap for optimizing the use of data and marketing technology.
  • Analytics Services – delivering independent services for measuring marketing ROI, attributing impact, deepening consumer insights and predicting consumer behavior.
  • Audience Creation Services – creating ideal audiences through look-alike modeling, advanced scoring, custom segment creation and traditional packaged data offerings.
ipg media brands - Belgium