Objectives
This large-scale Experience Marketing campaign, on social media, set combined goals in terms of reach, traffic on the National Lottery’s website and engagement for 18-44 y.o.
This large-scale Experience Marketing campaign, on social media, set combined goals in terms of reach, traffic on the National Lottery’s website and engagement for 18-44 y.o.
The campaign was articulated around 2 phases
1. Warm up before the festivals seasons 28/05 – 15/06/18One objective: maximize the reach on target.
2. Live and share the fun During the festivals: 15/06 - 31/08/18
For this second phase, we set up a flow in 6 steps
Reach campaign, contest campaign, content marketing redirecting to advertiser’s website, activation campaign, geo-targeted campaign on Instagram and Snapchat filters at 5 major festivals.