Their first challenge was to live up to the Spider-Man hype by giving fans a fresh and unexpected glimpse into Spider-Man’s life.
At the time of the domestic campaign, nothing would drive more hype than the National Basketball Association (NBA) Finals. Data told them this sporting event over-indexes on core Marvel fans and mainstream audiences. However, the NBA Finals are also a hot commodity for all movie studios. There were a total of nine movies that ran trailers in the NBA Finals.
Their second challenge was to stand out amongst the many trailers being shown during the Finals.