Created more than 12 years ago now, EuroMillions is a game of chance known for its ‘massive jackpots’ that needed a well-earned facelift.
The main objectives were to keep the share of regular players, while also gaining new ones and this was no easy task. Target group : 18-54 y.o.
Parallel to that, e-lotto.be also had objectives to achieve:
1. Recruit 4800 new players.
2. Activate e-lotto.be players while increasing the average amount played per week.
3. Create customer loyalty with the occasional players.