BMW G30 5 Series is the seventh generation of the model in an ultra-competitive industry, the German brand reinvented itself from a technology and communication perspective. Digital media (Impacting formats, video, social media) was put at the center of the media strategy to:
1. Communicate to the men 25-54 years old, what is the modern business saloon.
2. Reinforce its image.
3. BMW is a strong innovative brand with a strong mission statement: setting new standards.
Running under the slogan BUSINESS ATHLETE, the performances of the campaign and the car were in total adequacy.