Coco-Cola – Thank your beloved

Christmas was always a strong moment Coca-Cola and for the most of us. That’s the period during which we want to please and thank you our beloved ones.

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Objectives

Coca-Cola based its holiday campaign around thank you.
It includes many elements like a redesigned packaging, branded wrapping paper available for free in 5 shopping malls and the iconic Xmas truck, which stopped in 30 places in Belgium. Its huge LED screen displayed consumers’ messages.

Strategy & solution

Media and contents to inspire the consumers:
- Activation on 8 Digital OOH networks
- On Joe and Bel RTL listeners were invited to thank a person who particularly mattered in 2017. Then the truck drove in front of his/her house

Call to action media:
- Tag-on TV / On line video
- Posts on Facebook, Instagram and Snapchat to invite people to go to see Coca-Cola’s Truck and create their own thanking video
- Branded wrapping paper distributors in shopping malls

Results

- 20.149 videos sent

- 3.451 messages displayed on the truck

- 475.000 people welcomed the truck across 30 places

- 2,03% engagement rate on Facebook and Instagram

- 1.796 listeners called Bel RTL or Joe thank personally someone

- 475.000 people welcomed the truck across 30 places

ipg media brands - Belgium