Fashion big names have a history of cultural appropriation, without giving credit. It was time to stop that.
They looked back at other recent examples of cultural appropriation in fashion: Stella McCartney used traditional African motives in her Summer/Spring 2018 collection. Louis Vuitton debuted a line of blankets, worn as coats by the people of Besotho, as part of their menswear collection, and many more.
They created Bihor Couture, the first fashion line that fights against cultural appropriation.
It aims to return money to the local communities by selling authentic fashion pieces on an online platform.
Bihor Couture is not only a brand that sells authentic clothes from Bihor. It serves as a model created to return money to the local communities, so everybody can enjoy these traditions for generations to come. The model serves as an inspiration for other cultures that face the same problem.