87% of millennials get their news on social media, so we countered the bombardment of bad news where they hang out. Wherever their contextual language engine found bad stuff, they programmatically served good news. All in multiple languages, on multiple platforms, in real time.
So far they've shared stories of street fighting kangaroos, hat eating crocodiles, koalas wandering into local shops, helicopter pub crawls, a wallaby speeding across the Harbour Bridge, the Nude Beach Olympics, and the Darwin Beer Can Regatta.
They even got their own news chopper, fleet of news campervans, and a news studio on top of the Sydney Harbour Bridge.